Monday, October 13, 2008

Finding out how important the Nail Jack will be!



It is always fun to get out and show people the Nail Jack family of nail pulling tools, because you learn so much from showing them to complete strangers. This weekend was another chance to get that valuable feedback from people that have never seen the Nail Jack or the smaller nimbler Nail Hunter.

I drove down to nearby Twin Falls Idaho, a wonderful community just south of where I live. I ventured into the D & B Supply there, home to just about everything you'd want or need for your farm or home and showed the Nail Jack and Nail Hunter to a couple of the guys. First Stephen came up to the register to help, followed by Jim. These guys were not only fantastic hosts for D &B who welcomed the chance to take a quick look at the tools, but they represented the kind of business that D & B is as well as the wonderful type of people we have here in Idaho; warm, intelligent, open but mixed with a good dose of no-nonsense pragmatism. Let me translate: these guys are no slouches at what they do, and they would give you a no frills opinion. Perfect.

When I showed them the tools, they both immediately "got it". They understood that it was truly odd that there had never been anything like the Nail Jack OR the Nail Hunter. Very supportive. Then Jim asked, "how about a really long nail? How would you pull that out, do you have to go get a block of wood to reset your fulcrum?"

God bless you Jim. Although I'm (as the designer and inventor) more than aware of what my tools do, it had never struck me to mention the incredible importance and differentiating factors of what these tools do in such a way. I told him that, as the tool has a built in spring that "tensions" it to an open position, that all you have to do is merely open the jaws and "reset" the grip back down to the base of the nail shaft and pull again! This literally allows you to pull a nail of unlimited length! What a great question, and what a difference from any other tool!

If that wasn't enough, when they asked about price, I quickly compared it to the recovery (by pulling the nails, staples or brads) of just a COUPLE of 2X4 boards for reuse easily equating to the full purchase price of my tools! How easy a sell is that? Simply "reclaim" a couple of boards you were going to probably throw away, and instead of repurchasing those boards, you just paid for my Nail Jack, which should last 50 years! Nice!

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