Monday, October 13, 2008

Some pictures of the Nail Jack!




These pictures will help visually explain how the Nail Jack works. Elegant in its simplicity. Now you can see how you simply utilize the pliers-like "grab" and lift the nail out by pushing down on the handles, while the patented "spoon fulcrum" shifts and lifts, then you open the jaws and reset at the base of the nail's shaft and "voila!". Another great choice is to reverse the tool's approach and grab big nails from the back (The NailBiter) and lift up. This aggressively removes the easiest "exposed" nails, before you start to "dig" by hammering the sharp tips into wood to displace those almost impossible to reach nails. Since the Nail Jack can open and close its jaws unlike a cat's paw, you can grip and grab even headless nails and brads from the front or the back of the wood!

Finding out how important the Nail Jack will be!



It is always fun to get out and show people the Nail Jack family of nail pulling tools, because you learn so much from showing them to complete strangers. This weekend was another chance to get that valuable feedback from people that have never seen the Nail Jack or the smaller nimbler Nail Hunter.

I drove down to nearby Twin Falls Idaho, a wonderful community just south of where I live. I ventured into the D & B Supply there, home to just about everything you'd want or need for your farm or home and showed the Nail Jack and Nail Hunter to a couple of the guys. First Stephen came up to the register to help, followed by Jim. These guys were not only fantastic hosts for D &B who welcomed the chance to take a quick look at the tools, but they represented the kind of business that D & B is as well as the wonderful type of people we have here in Idaho; warm, intelligent, open but mixed with a good dose of no-nonsense pragmatism. Let me translate: these guys are no slouches at what they do, and they would give you a no frills opinion. Perfect.

When I showed them the tools, they both immediately "got it". They understood that it was truly odd that there had never been anything like the Nail Jack OR the Nail Hunter. Very supportive. Then Jim asked, "how about a really long nail? How would you pull that out, do you have to go get a block of wood to reset your fulcrum?"

God bless you Jim. Although I'm (as the designer and inventor) more than aware of what my tools do, it had never struck me to mention the incredible importance and differentiating factors of what these tools do in such a way. I told him that, as the tool has a built in spring that "tensions" it to an open position, that all you have to do is merely open the jaws and "reset" the grip back down to the base of the nail shaft and pull again! This literally allows you to pull a nail of unlimited length! What a great question, and what a difference from any other tool!

If that wasn't enough, when they asked about price, I quickly compared it to the recovery (by pulling the nails, staples or brads) of just a COUPLE of 2X4 boards for reuse easily equating to the full purchase price of my tools! How easy a sell is that? Simply "reclaim" a couple of boards you were going to probably throw away, and instead of repurchasing those boards, you just paid for my Nail Jack, which should last 50 years! Nice!

Friday, October 3, 2008

Going Against the Big Guys is a Little Scary!


We're still just days away from seeing the final final models of the Nail Jack Tools family of nail pullers arriving in my office! People seem to agree that these tools will join the essentials in "the kitchen drawer" across America. I'm just looking forward to creating a few more jobs in this scary economic period. I am glad that Wall Street is working through the crazy credit cycle (from flush to flushed) and that hardworking Americans can still borrow money and pay their bills.

I have some exciting things in the works and we're just trying to make sure we can get these tools out there without many more calendar delays. It's a fun and exciting story to bring the most interesting new tool to the market place by the old fashioned approach; just going out and doing it!