Thursday, March 4, 2010
The National Hardware Show and Nail Jack Tools
Well, it is that time, isn't it? Time to start planning for the most exciting event of the year for the "tool folks". As far as I know so far, it is the National Hardware Show in Las Vegas on May 4-6. Finally, we can show people the new models that are coming out, and explain the new improved additions as well!
It is tough out there, as most everyone knows. It is not only a time of belt tightening, but it also a time for innovation! New and better things get attention, and that is what I am hoping to create with the introduction of the new Staple Jack by Nail Jack Tools. This tool is slightly yet materially different from the beloved Nail Hunter because it is designed to basically pull staples. The Nail Hunter pulls medium nails and brads and is a bit of a "harder worker" than the humble Staple Jack, but I think more people will understand this new design "at a glance".
What we try to do here is apply pragmatism to our designs in order to increase the simplicity as we also increase the effectiveness! What all of that fancy verbiage means is that it is my philosophy to throw away the notion of "evolutionary" design; that is, I don't slightly change what is already out there, I try to design with a relatively "blank slate". If you look at the various designs of our tools, you will see very quickly that it is "no tech", which is way below low tech of course. We start out by insisting that our tool use no batteries or electricity or air compression to drive them, and we are getting closer to our goal of having "human power" be the more than sufficient means necessary to operate our tools. We are also evolving into demolition versions of our nail pullers, and we are only held back so far with introducing more models by our budget, which is always quite meager.
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